A/B Testing

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About A/B Testing | Meta Business Help Center – Facebook

… A/B Testing lets you compare two versions of an ad strategy by changing variables such as ad images ad text audience or placement.(1)


Experiment types – Optimize Resource Hub – Google Support

… A/B tests An A/B test is a randomized experiment using two or more variants of the same web page (A and B). Variant A is the original. Variants B through n (3)

… A/B testing—also called split testing or bucket testing—compares the performance of two versions of content to see which one appeals more to (4)

VWO | #1 A/B Testing Tool in the World

… VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization.(5)

… 18 A/B testing sometimes referred to as split testing is the process of comparing two versions of the same web page email or other digital (6)

A/B Testing (client-side) – Flagship.io

… A/B testing involves a process of testing and comparing two different versions of a website or feature in order to see which one performs better.(7)