Brand Extension Strategies

Using a Brand Extension Strategy to Explore New Markets

… 11 A brand extension strategy involves leveraging the equity and recognition of an existing brand to enter new markets or introduce new ⁽¹⁾ …

… 18 One of the best brand extension strategies involves the communication of the extension to existing consumers and loyal customers.⁽²⁾ …

The effect of brand extension strategies upon brand image

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… 3 Brand extension also called brand stretching is a marketing strategy companies use to apply their recognizable brand name to a new product ⁽⁴⁾ …

Brand Extension – Meaning, Advantages and Disadvantages

… Brand Extension is the use of an established brand name in new product categories. This new category to which the brand is extended can be related or ⁽⁵⁾ …

… Brand extension is the use of an existing brand name and logo on a new product. The original brand identity is called the parent brand and the new products are ⁽⁶⁾ …

How Brand Extensions Can Help Brands Grow Faster

… 1 A brand extension is one type of extension strategy that companies may use to increase revenue find new customers grow their share of the ⁽⁷⁾ …

… Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a ⁽⁸⁾ …