Customer Communities

Marketing
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Customer Self-Service App | Experience Cloud Solutions

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How building a customer community can help you improve …

… 19 A customer community is a group of dedicated users of any product service or application. Customer community users’ are deeply interested (3)

… 29 The majority of customers are skeptical about making a purchase based on what the company says about their product. Words of other customers are (4)

Building Online Customer Communities to Deliver Better …

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… by CMK Cheung · 2008 · Cited by 1957 — by CMK Cheung · 2008 · Cited by 1957The impact of electronic word‐of‐mouth: The adoption of online opinions in online customer communities – Author: Christy M.K. Cheung (6)

Getting Brand Communities Right – Harvard Business Review

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… Social networks are not the holy grail of customer acquisition retention and loyalty. Online communities as ways to build and improve relationships while (8)