Customer Relationship Management (CRM) Strategy

What Is Customer Relationship Management (CRM)? Tools …

… 13–Customer Relationship Management (CRM) is often referred to as a process strategy or software/technology that enables organizations to manage ⁽¹⁾ …

… 20–1. Customer interaction and behaviour tracking The first and foremost tenet of any good CRM strategy? Knowing your customers. CRM software ⁽²⁾ …

CRM Strategy: Why You Need One and How to Develop It

… 17–Customer relationship management is just that…managing relationships with your customers. You’ll see a variety of benefits in your business once ⁽³⁾ …

… 4. A CRM Strategy shows the intent of a firm concerning its customer base pointing out how it shall acquire maintain and retain customers through improvement ⁽⁴⁾ …

Avoid the Four Perils of CRM – Harvard Business Review

… The promise of customer relationship management is captivating but in practice it can be perilous. When it works CRM allows companies to gather customer data ⁽⁵⁾ …

… The CRM concept is linked to a solid marketing strategy integrating processes functions and external networks to create value for customers. The goal of ⁽⁶⁾ …

Marketing Strategy: Customer Relationship Management

… 24–Relationship building · creating customer loyalty programs such as frequent flyers to encourage customers to make repeat purchases · marketing to ⁽⁷⁾ …

… Customer relationship management (CRM) is not just the application of technology but is a strategy to learn more about customers’ needs and behaviours in ⁽⁸⁾ …