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1. Ethnography for Marketers | SAGE Publications Inc
Ethnography for Marketers. A Guide to Consumer Immersion · Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing (1)…
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“Ethnography for Marketers” provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, Introducing Ethnography to Marketers: 3The Power of Ethnography: 17Ethnography as Qualitative Research: 7(3)…
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(1). Ethnography for Marketers | SAGE Publications Inc
(2). Ethnography for Marketers | Page 2 | SAGE Publications Ltd
(3). Ethnography for Marketers: A Guide to Consumer Immersion
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