Focus Groups

Section 6. Conducting Focus Groups – Community Tool Box

… A focus group is a small-group discussion guided by a trained leader. It is used to learn more about opinions on a designated topic and then to guide future ⁽¹⁾ …

… takes listening to the opinions of others in a small and safe group setting before they form thoughts and opinions. Focus groups are well suited for those ⁽²⁾ …

Focus Groups

… Discuss how different groups have used focus groups for different purposes. Identify the strengths and weaknesses of focus group methodology. Describe how to ⁽³⁾ …

… Focus groups are one of the most effective and popular market research methods available. Used to gather qualitative data and in-depth insights ⁽⁴⁾ …

How Many Focus Groups are Enough – Faculty Focus

… 7 t A focus group can consist of any number that the researcher defines as a group from three to 12 participants being common. As with individual ⁽⁵⁾ …

… by B Glitz · 1997 · Cited by 67 — by B Glitz · 1997 · Cited by 67The focus group technique is one example of a qualitative research methodology used to explore the opinions knowledge perceptions and concerns of ⁽⁶⁾ …

Focus Groups: How they Work, and Major Considerations

… 12 A focus group is a type of qualitative market research that is conducted with a small group of people with the aim to learn about the ⁽⁷⁾ …

… by DL Morgan · 1996 · Cited by 5595 — by DL Morgan · 1996 · Cited by 5595Focus groups are currently used as both a self-contained method and in combination with surveys and other research methods most notably individual in-depth ⁽⁸⁾ …