Public Relations Metrics

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What Is PR Measurement? How to Showcase Your PR Success

… 25 PR measurement is the process of measuring the impact of one or more public relations (PR) activities. PR metrics measure PR performance and (1)

… 25 What’s The Significance Of PR KPIs? · 1. Media Mentions · 2. Share of Voice · 3. Impressions · 4. Reach · 5. Engagement.(2)

Public Relations Metrics Dashboard

… Public Relations Metrics Dashboard Resource Overview. A simple dashboard to define your key metrics and track and report on your results. Your Problem. You (3)

… 15 The most notable metrics associated with public relations are impression numbers circulation numbers domain authority and audience reach.(4)

Does PR Work? 7 Ways to Measure its Impact | Walker Sands

… Press Clippings. One way to gauge your success is to track the amount of press clippings that mention your company or products and services. · Media Impressions.(5)

… 24 6 must-use PR metrics for media monitoring · 1) Mentions · 2) Sentiment · 3) Share of voice · 4) Website visitors · 5) Earned backlinks · 6) (6)

8 Key Performance Indicators for PR — What Really Matters?

… 26 1. Media impressions This term — a calculation of total audience reached — is a classic PR metric and a reliable indicator of roughly how (7)