Radio data and the future of broadcasters: Using attribution …
… 1 Is it possible to determine how effective radio advertising really is? TagStation says yes using a method called attribution analysis (1) …
… (2) …
Radio Drives Search Executive Summary
… advertisers is: Does radio advertising drive online behavior? Based upon an analysis of over 2100 local radio ads across 6 different categories:.(3) …
… by A Pedreño-Santos · · Cited by 2 — by A Pedreño-Santos · · Cited by 2This study has important managerial implications regarding radio campaigns’ planning: (1) Effective frequency is a range between 4 and 17 (4) …
Using Google Analytics to Track Radio Campaigns
… 2 With more advertisers than ever wanting customers to take online action it becomes even harder to track how offline advertising effects (5) …
… (6) …
Entercom, AnalyticOwl Launch Tool to Show Advertisers …
… (7) …
… 28 Using innovative analytics to measure our radio advertising campaign · The objective – testing the airwaves · The requirement – did radio kill the (8) …
