Radio Advertising Analytics

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Radio data and the future of broadcasters: Using attribution …

… 1 Is it possible to determine how effective radio advertising really is? TagStation says yes using a method called attribution analysis (1)


Radio Drives Search Executive Summary

… advertisers is: Does radio advertising drive online behavior? Based upon an analysis of over 2100 local radio ads across 6 different categories:.(3)

… by A Pedreño-Santos · · Cited by 2 — by A Pedreño-Santos · · Cited by 2This study has important managerial implications regarding radio campaigns’ planning: (1) Effective frequency is a range between 4 and 17 (4)

Using Google Analytics to Track Radio Campaigns

… 2 With more advertisers than ever wanting customers to take online action it becomes even harder to track how offline advertising effects (5)


Entercom, AnalyticOwl Launch Tool to Show Advertisers …


… 28 Using innovative analytics to measure our radio advertising campaign · The objective – testing the airwaves · The requirement – did radio kill the (8)