Digital marketing refers to the use of digital channels and technologies to reach and engage with customers. Digital marketing activities can include:
- Search engine optimization (SEO): This involves optimizing your website and its content to improve your visibility in search engine results pages.
- Content marketing: This involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the goal of driving profitable customer action.
- Social media marketing: This involves using social media platforms, such as Facebook, Twitter, and Instagram, to connect with and engage with customers.
- Email marketing: This involves using email to communicate with and engage with customers.
- Pay-per-click (PPC) advertising: This involves placing ads on search engines or other websites and paying a fee each time someone clicks on your ad.
- Affiliate marketing: This involves promoting products or services from other businesses and earning a commission on sales made through your referral link.
- Influencer marketing: This involves partnering with influencers, or people with a large following on social media, to promote your products or services.
- Mobile marketing: This involves using mobile apps or SMS text messaging to reach and engage with customers.
- Video marketing: This involves creating and distributing video content to promote your products or services.
- Local SEO: This involves optimizing your website and online presence to improve your visibility in local search results.
These are just a few examples of digital marketing activities, and the specific activities that you choose to pursue will depend on your business goals and target audience.