Introduction
The Search Ads 360 API supports several engines for managing search advertising campaigns. In this article, we will explore the three engines that are supported by the Search Ads 360 API. These engines provide advertisers with a powerful toolset to optimize and automate their search advertising efforts.
Google Ads
Google Ads is the most widely used search engine supported by the Search Ads 360 API. It allows advertisers to create and manage search campaigns on Google’s search engine result pages (SERPs). With the Search Ads 360 API, advertisers can programmatically access and modify their Google Ads campaigns, ad groups, keywords, and ads. This integration enables advertisers to streamline their campaign management processes and leverage the advanced features and targeting options available in Google Ads.
Bing Ads
Bing Ads is another major search engine supported by the Search Ads 360 API. Bing Ads allows advertisers to reach a significant portion of the search engine market share, as it powers search results on Bing, Yahoo, and AOL. With the Search Ads 360 API, advertisers can manage their Bing Ads campaigns, ad groups, keywords, and ads programmatically. This integration enables advertisers to efficiently optimize their search advertising efforts across multiple search engines, leveraging the unique audience and targeting options available on Bing Ads.
Yahoo! Japan Ads
Yahoo! Japan Ads is a popular search engine in Japan and is also supported by the Search Ads 360 API. It provides advertisers with access to a large audience in the Japanese market. With the Search Ads 360 API, advertisers can create and manage their Yahoo! Japan Ads campaigns, ad groups, keywords, and ads programmatically. This integration allows advertisers to efficiently optimize their search advertising campaigns in Japan, leveraging the unique targeting and optimization features available on Yahoo! Japan Ads.
Conclusion
In conclusion, the Search Ads 360 API supports three major search engines: Google Ads, Bing Ads, and Yahoo! Japan Ads. These engines provide advertisers with the ability to programmatically manage their search advertising campaigns, ad groups, keywords, and ads. By leveraging the Search Ads 360 API, advertisers can streamline their campaign management processes and optimize their search advertising efforts across multiple search engines.
References
– developers.google.com/search-ads
– ads.microsoft.com
– marketingplatform.google.com/about/search-ads-360/
